We are looking for a creative social media intern to work in our marketing department in Dining Services at University of Florida. The social media intern is responsible for planning social media calendars, creating social media posts, and assisting the Marketing team with brainstorming campaigns.
To be successful as a social media intern you must have excellent knowledge of various social media platforms. A good social media intern combines creative campaign ideas with analytical skills to create successful posts.
In this role, you will work closely with the Marketing Manager to implement and promote the university’s dining program on social media. This involves research to understand the needs of the target market, planning & brainstorming, promotions & advertising through various platforms, as well as implementation. This is not your average internship; you will be spearheading various projects and will be able to request assignments to expand your knowledge base. This is a wonderful opportunity for anyone interested in the field of social media and marketing.
The Requirements:
• Excellent communication skills, both written and verbal
• Customer service experience/knowledge
• Knowledge of social media platforms
• Good to better interpersonal skills
• General interest and knowledge
• Knowledge of graphic design tools is a plus
• Prior marketing related experience is a plus
Job Responsibilities (May include any or all):
• Manage the Dining Services social media accounts and post regular content.
• Brainstorm campaign ideas.
• Create, manage, and promote engagement through contests and giveaways.
• Create, manage, and promote events and promotions taking place on campus within dining services.
• Share prominent news or updates for Dining Services such as timely announcements of hours, closures, weather emergencies, etc.
• Monitor various social media platforms such as Facebook, Instagram, Twitter, Snapchat, Yammer, LinkedIn, and Sprout Social.
• Analyzes analytics to gauge the success of campaigns.
• Manage and update Dining Services team’s website as needed.
• Create and share press releases for prominent dining news and work with internal and external trade publications for coverage.
• Understand the overall concept of the university’s Dining Services, including the dining program, targeted guests including students, faculty/staff & visitors, product goals, and all other aspects of service.
• Engage with students, faculty/staff or clients and provide service and/or content.
• Provide suggestions to management for improving customer experience on social platforms and internal processes.
• Learn and become proficient on internal software systems.
• Assist in creating performance metric newsletters and reports.
Learning Objectives:
• Demonstrate awareness, understanding and skills necessary to work in a diverse environment.
• Learn how to create and implement a social media calendar/marketing plan.
• Learn how to conduct social media market research and use it to generate a larger audience or increase buy-in.
• Learn how to use multiple platforms and strategies to effectively promote a brand.